Studio Joe
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Built on Claude
StudioJoe
An AI content studio for Instagram. It researches, writes, designs and schedules your posts, and checks its facts before anything goes out.
Every post waits in a queue where a person can stop it. You keep the final say, and you don't have to touch the rest.
How a post gets made
The same four steps run for every page, whether it's a daily carousel or a one-off client reel.
Pick the angle
A theme chosen from what the page's audience has saved and shared before, never one it posted recently.
Check every fact
Films, release dates, numbers and quotes are checked against real sources. Anything that can't be checked is dropped.
Design it
Slides, cards and reels built in the page's own look, with its fonts, colours and voice.
Queue it for your OK
Scheduled at the page's posting time. One tap on your phone stops it before it goes live.
102k
followers on @sortedcinema, the biggest page Studio Joe runs
@sortedcinema figures, from the post ledger Studio Joe keeps.
Pages already using it
- Sorted Cinema @sortedcinemaFilm and TV recommendations. Carousels, news cards and reels.
- Deja You @dejayou.inA skincare brand. Carousels and single posts in the brand's own look.
- DM Scale AI @dmscale.aiAn AI startup. Carousels, memes and faceless reels.
- build.unfiltered @build.unfilteredBuilding with AI, in public. Talking-head reels and explainers.
- ghyu @ghyu.coA home bakery. Step-by-step reels cut from the baker's phone clips.
- HimaniA creator. Monologue reels, cut tight and captioned.
What goes in, what comes out
Three real posts, with exactly what Studio Joe started from.
A carousel
- Claude picked six films and wrote a short note on each
- Each film confirmed on TMDB, with its year and where it streams in India
- Every quote and year in the notes checked against the film's Wikipedia page
- Cover, six film slides and a closing slide built in the page's look
A news card
- Claude wrote the headline and caption from that article and nothing else
- The release date, January 21, 2027, and the quoted line were matched against the article
- The still came from TMDB, never from the outlet, and the source is credited
A talking-head reel
- Retakes and dead air cut, each cut placed after the last sound of a word
- Sped up 1.3 times, the pace of the fastest explainer reels
- 26 shots cut on the words: the face, real X posts as b-roll, and a card for each point
- Word-by-word captions, then every word checked against a fresh transcript: 220 of 220
How it uses Claude
Claude is the studio's writer, analyst and editor. The rest is plain code around it that checks Claude's work before anything is posted.
- Writes in the page's voice
- For pages it runs on its own, Claude picks the films and writes the caption in that page's tone, then hands the result back as structured data the code can check.
- Writes news only from sources
- Claude is given the articles fetched that day and nothing else, and is told that skipping a story is a good answer. Every date, number and quote it returns is matched against those articles, or the story is dropped.
- Learns from the page's history
- Claude reads years of a page's posts, groups them by topic and names what people save and share. The next posts follow that plan.
- A skill per client
- Clients get their own Claude Code skills: their look, their footage rules, their editing recipe. A bakery's reel and a creator's monologue come out differently because the skills are different.
- A studio you can chat with
- Work is asked for in a chat inside the app. Behind each thread is a real Claude Code session on the studio machine that edits the footage, builds the slides and hands back the files.
- Fixes its own code
- When the test suite fails, Claude repairs the code and proposes the change. It is not allowed to delete or loosen a test to get there; giving up is the right answer when that is the only way.
Behind "Log in"
Each page gets its own workspace in the Studio Joe app. It is invite-only and installs on a phone like any other app.
- TimelineThe content plan, day by day: what goes out, when, and who owns it.
- MetricsSaves, shares, reach and follows for every post, with a plain-language read of what's working.
- StudioThe chat with Claude Code, where reels and carousels get made.
- ProjectsShared folders for a piece of work, with view-only links for clients.
- MeetingsNotes that end in a plan of action: what, who, by when.
What it makes
One studio, several formats, each in the brand's own look.
- Carousels
- Curated lists with a cover, one slide per pick and a closing call to action.
- Reels
- Vertical videos with motion, word-timed captions and a sound bed.
- News cards
- Single-image news posts written only from articles fetched that day, with the source credited.
- Talking-head edits
- Your raw recording, trimmed of dead air, captioned and paced for the feed.
- Brand campaigns
- One title from several angles, each post pinned to its date and carrying the brand's required copy and hashtags.
- AI presenter reels
- A fixed AI host who explains one topic in 30 seconds, with every figure checked against a brief.